What online video can do for you.
Online video will make visitors stay on your website for longer. Your website will be ranked higher in search results. Your brand awareness will increase. Complex information can be explained more clearly. Your brand promotion is presented as entertainment and therefore more appealing. Your message will be more personal. Distribution through social networks will increase interaction, conversion rates and revenu. Customers will see your product, as well as the processes and people involved in creating it. Or, alternatively, they will be the people in front of the camera, delivering testimonials on what your product means to them.
People are always on the move, the people in your target audience included. They can go online 24/7, wherever in the world they are, using telephone, tablet, laptop, pc or TV – often using multiple devices at the same time. They want to decide for themselves where, when and how they want to consume the information available and who they want to share this with. Video is taking up an increasingly prominent place within this daily stream of content.
A story told in moving pictures can be a powerful and effective means of communication. It can help your brand to be associated with positive emotions, adding real value. In just one minute a brand can appear to have a surprising sense of humour, show it’s made by a team of passionate people or demonstrate it’s truly socially responsible.