What
We develop and realize interactive concepts/formats that will activate brands and consumers or, in the case of TV formats, activate your viewers. We establish strong relationships based on loyalty.
How
We communicate directly with the targets, show respect, arouse their curiosity and give them opportunities to interact and participate. The targets' opinion really counts and makes the difference. They get involved and in turn offer you respect, opportunities for innovation and loyalty.
Why
To be independent and able to work with pleasure on projects we love. We want to innovate and add real value to a new media world that provides endless opportunities. We want people to know our work and therefore know us. They will remember our work as being original, unique and of high quality. ClientsSpirit!, Release Your Green spirit, Port of Amsterdam, Ook van jou, portjumpingamsterdam, Broadcasting company Omroep Max, Stop de Tijd Baas and Kessley sounddesign, Vettetrack, Breakout, ROC-MN, Guess watches - Muse, Cayenne.
WhoPatrick Dierdorp and Bart Overes, founders of Moving Target Media, are two powerful creative professionals with different backgrounds - Patrick in television drama and Bart in advertising. This results in a combination of strong commercial, strategic and storytelling skills. They are eager to create, find solutions and come up with new, innovative ideas. Both have a strong drive to be original and to be the best. Their ultimate aim is to create concepts that enable clients to reach their targets.
Patrick worked for Endemol Netherlands as drama director and producer. Starting in 1997, he directed the daily soap series Goede Tijden Slechte Tijden (Good Times Bad Times). From 2001 to 2006, he was creative and executive producer responsible for the daily soap 'Onderweg naar Morgen' for TV stations RTL and later BNN. Under his direction, the series was restyled twice and successfully adapted to the stations' intended target audiences.

Bart Overes was founder and managing partner of Internet Agency @MSTERDAM (1998) and advertising agency VirTube (2000). Bart transformed these start-up companies into fully-fledged agencies, servicing (inter)national clients. As creative managing partner, he was responsible for developing online and offline campaigns for clients such as Canon Europe and Microsoft/MSN (Netherlands). In 2004, he became creative director of the advertising agency BASIS Communicatie. In this role he was responsible for setting up a new online department, a European Game Platform (casual games), strategy and concept development for several (inter)national campaigns (e.g. Perfetti Van Melle, IBC, VNU and Pharos Reizen.